Digital Marketing Account Manager – 0045

Assets within Creative Innovation are strategically managed via different account managers. As an account manager your role will be to overlook multiple web properties. If your passionate about digital marketing, we want to talk to you. We are looking for a Digital Account Manager to develop, implement, track and optimize the growth across each of the web properties under his/her umbrella.  Your job will be to coordinate multiple streams of projects and be able to effectively grow and manage each web property.

  • BS/MS degree in marketing or a related field
  • 3+ Years of working experience in the digital marketing field.
  • Proven working experience in digital marketing and creative design.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments ( Optimizely, A/B Testing tools )
  • Solid knowledge of website analytics tools (e.g., Google Analytics )
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Managing and growing multiple web properties and reporting results.
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Location:Tampa,FL
  • Travel Required: 5%
  • Salary Range: $55,000/year + Tier-2 bonus

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