Digital Marketing Specialist – 0046

If you’ve been experimenting with different hair styles and tracking the results on Google Analytics, we want to talk to you. We are looking for Digital Marketers who have a blood-type of “DM+”. If you love building, tracking and optimizing online marketing campaigns as much as we do, you’re the right person for this position.

  • BS/MS degree in marketing or a related field
  • 1+ Years of working experience in the digital marketing field.
  • Proven working experience in digital marketing and creative design.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments ( Optimizely, A/B Testing tools )
  • Solid knowledge of website analytics tools (e.g., Google Analytics )
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Location:Tampa,FL
  • Travel Required: 5%
  • Salary Range: $40,000/year + Tier-1 bonus

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