What is our criteria?
Websites showing some level of success in the last 6 months. It reduces risk of any revenue drop that might occur.
Minimum 6 monthsWe prefer websites that have a consistent revenue within a 6 month time span. We sometimes make exceptions to this rule if there is a growing user base community.
Website traffic is an important metric. Are there a significant number of unique and relevant visitors coming to your site?
Unique VisitorsDepending on the business model and niche, your site should have a good number of keywords that it is being ranked for. The keywords being ranked should be marketable keywords within your niche whether they’re paid or organic.
Your internet business brand is vital to long-term sustainability. We look for well branded or brandable businesses that attract visitors.
What story are you telling?Does your website connect with your visitors and tell a story about your brand so they can identify you? We prefer sites that either have a strong brand already in place or has the potential for it.
Profitability is more important than just revenue. Good margins and plenty of room to grow is what we look for.
Good marginsCash flow is very important to a business owner. We prefer websites that have good margins on the products/services that they are selling or promoting, and also a healthy cost per acquisition on advertising spending.
Time is money when it comes to business. A website has good value when work is minimal or can easily be delegated.
How much is your time worth?We prefer sites that have a low-medium work effort and are easy to manage with little dependency. We make exceptions to this rule if your site has potential for work that can easily be offloaded ( such as content writing ).
Websites that leverage internet marketing channels and strategies to drive business. We value this attribute highly.
Not offlineWhether you bring in traffic via Facebook, Google PPC or organic search traffic. The marketing strategy must be ONLINE and not through an offline medium such as yellow pages or billboards.
*We do not accept any websites involving adult content, gambling, online pharmacy, piracy, copyright infringed content, trademark violated sites, “money making” niche websites or any websites that are outside the legal standards. We have the right to refuse any website if it does not fit into our portfolio or meet our quality standards.